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POS customer displays are an essential for all business operations as it improves the customer experience and builds trust by ensuring accuracy and reducing mistakes. These digital screens display scanned items and prices to your customers in real time. This allows your customer to view product prices, taxes, additional promotional discounts, and customer loyalty program points that they have earned and can redeem. Customer displays range in functionality and customization with the most basic showing just the item name and price. Additional some states & cities legally require businesses to have a POS customer displays or else fines & penalties may be issued.
Recently modern POS customer displays allow for additional ways for companies to reach out and build customer loyalty by asking for personal info such as cell phones & emails. Companies can use this data to further market towards the consumer and incentivize repeat customers with discounts and rewards for continuing to shop with them. Displays also have the function to conveniently calculate and add tips to their order if the customer wanted to award excellent service but didn’t have the cash on hand.